To tweet or not to tweet? Answer: to tweet, obviously. It’s simple, accessible, and everybody’s doing it. But it’s not just a matter of banging out 140 characters every time you remember you haven’t tweeted for ages. No, you need a working strategy that makes the most of Twitter’s potential, …
Product descriptions are one of the only ways customers get the chance to interact with a product before they decide to buy. That means your product descriptions need to be up to the job – spelling out briefly, effectively and persuasively the reasons to buy the items and services you …
Ever wondered how well your eCommerce website is doing its job? If not, you really should. Maximising the potential of your virtual shop floor is essential for getting the conversions you want and the sales figures you’re after. A really powerful way to improve your site’s performance is to consider …
Looking to increase your conversion rate without spending the earth? The great news is that there are some easy and low cost steps you can take to strengthen online visitors’ confidence in your brand, making them more likely to do business with you. For starters, take a fresh look at …
When you’re looking to maximise online sales on your ecommerce store, it’s essential to cash in on those special dates in the calendar when everyone’s on the look out for bargains and gifts. Here’s a list ideas to use on your own Magento site to make the most of this …
When you’re selling online, you’re most likely in a market that is full of competitors all offering products and services that are along the lines of yours. However few or many clients are out there searching for your line of business, you’ll have to single yours out from the crowd …
Everyone who owns an eCommerce store wants to grow their customer base, but as we know, new customers come and go. The wisest online sellers are also on the look out for ways to increase the loyalty of existing clients, encouraging ever bigger order sizes and repeated sales. After all, …
Getting the price right is never straightforward. It’s the heart and soul of the transaction between you and your valued client. Both of you want best value, but while your client can usually wander off and find other businesses to buy from, you need to attract sales to keep your …
Social media is a great way to increase brand awareness and develop interest in your eCommerce store. However, there are good and bad ways to go about it, and if you’re not careful you could find yourself losing credibility rather than gaining a good reputation. Here are some top tips …
So, you have an Ecommerce store with some wildly exciting products to sell, a cutting edge brand, increasing sales figures and your sights on massive retail success! Or… maybe, if you’re honest, you’d currently describe your store more like a tentative online presence for the garageful of rapidly ageing stock …
