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Mobile devices are an integral part and increasing part of the market place. When you’re looking to enhance your Magento business and grow your eCommerce profits, you just can’t afford to overlook the potential that mobile devices represent. But it’s not just a case of getting your website accessible by smartphones. To capture the attention of busy surfers and online shoppers and persuade them to make it through to the checkout to spend their money on your products or services you really need to think smarter.
The first thing to bear in mind is the speed your customers will expect when they come to your online store. Nowadays the average shopper doesn’t have the patience to sit more than a moment waiting for snazzy graphics to load. They’re on the move and looking for fast service. Your competitors are only ever a click away, so it’s better to have a lighter-weight design that loads at top speed and does the job than to set your heart on an all-singing, all-dancing smartphone experience.
It’s not just the speed of the system that you want to bear in mind, but also the speed at which customers can make their way through your store without getting lost. Ease of navigation is key, so when dealing with a smaller screen, you don’t need to provide every single item that appears on your desktop. It’s far better to simplify the process and cut out any content that is likely to distract from your main eCommerce conversion goals. This includes improving any forms that need completing so you only ask for the information you really need. Also, try optimising the input experience for small touch screens by doing things like doing away with the need for capitalisation in passwords.
Another tip to successful eCommerce trading on mobile devices is to avoid the temptation to retrofit your smaller screen experience by starting with the fullscale desktop design and working backwards. It’s far better, easier and more productive to begin with the tablet or smartphone design and then add in extra features for the desktop version. That way you’ll be focusing on the most important elements for better functionality, fast page loads, and an altogether more cohesive feel to your mobile design.
So in summary, think mobile, and while you’re there, think optimisation. Tablets and smartphones are big business.