Online Business Strategy
In today’s world, having a nice website isn’t always enough to realise your businesses online potential. Brands are increasingly defined by what they do online because a good online campaign will be seen by far more people than any billboard, magazine or TV advert.
Most businesses accept that the internet is now the frontline to marketing, so good strategic advice and a mid to long-term strategy, that’s right for your business, is crucial to your success online. This doesn’t just mean setting up a Facebook page and sending out a few emails. Social media isn’t right for everyone, nor is email marketing but a strategy that introduces the right combination, of the right platforms, can have a measurable and powerful impact on your online identity.
For our clients we don’t just design and build them a website before collecting a cheque and wishing them all best. We can help plan and carry out long term strategies to help maximise your businesses online presence. By evaluating your existing offering, both online and offline – we are able to advise on;
- e-newsletter marketing with full reporting and evaluation
- Social media interaction and analysis
- Viral marketing campaigns
- Search engine marketing
- Affiliate marketing
It doesn’t stop here, at Media Lounge we’re constantly looking for new innovations and opportunities to help provide you with the perfect online proposition. We aim to provide you with the best possible strategic advice, recommending only the most effective and relevant online solutions to deliver your businesses objectives.
We believe that driving your business online is about 3 fundamental areas:
Analyse – Human analysis is at the core of everything we do. This, supported by benchmark technological analysis, enables us to effectively recommend the best platforms for your business.
Promote – Having a successful online campaign is about more than just creating a short lived buzz. It’s about creating a sustained and meaningful interest.
Protect – We want to help you identify and understand any potential challenges earlier rather than later. We’re here to provide the strategic guidance and counsel to help you determine the appropriate response and tactics to protect you online presence.
Our expansive knowledge and experience means we’re able to align your web strategy to your business strategy, ensuring you’ll never be left wanting more from your website.