Search Engine Optimisation
Search Engine Optimisation is about making sure that when someone searches online for the solutions or products that you offer they find your website. If you’ve invested in a beautiful website you want people to see it.
Our fundamental belief is that you don’t just need to be on the first page of Google for your website to achieve its potential, you really need to be naturally listed in the first 4-5 results.
Over 80% of online transactions start with a search on one of the major search engines; Google, Yahoo and MSN. In the UK Google attracts approximately 80% of searches.
With 78% of users abandoning their search if the first 3 pages don’t provide an answer to their question and 28% of users not even considering scrolling past the 2nd page of results, high search engine placements are essential.
Search engine optimisation (SEO) isn’t the black art that many people would have you believe. It’s more a case of applying common sense and understanding, that ultimately, the search engines have the same goals as you do. You want relevant hits on your website, and that’s exactly what a search engine wants to supply you with. As an internet user, if you search for something specific online then, like most people, you’ll expect to be presented with websites that provide you with well written content that is relevant to the topic you are searching. You’ll want a website that is easy to use, popular and quick to load. Search engines recognise this and they simply strive to ensure that they return the best results for their users.
Most search engines use complex mathematical algorithms to establish where your website should rank for certain words and phrase and whilst these are closely guarded secrets, it’s widely accepted that over 200 constantly changing factors are considered. These 200 factors can be grouped into 2 simple categories and search engine optimisation is essentially the process of making sure your website satisfies these categories better than your competitors.
On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance on the search engines for target keywords, relating to the on-page content. It includes factors like; the way in which the website is built and the way in which the content within the website is presented to search engines.
Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for targeted keywords; It includes factors like links point to your website.
All our websites are specifically built with search engines in mind and a big part of our design process is structuring an effective search engine strategy for your new website, this is included within the cost of a Media Lounge website.
In addition to this we can design off-page SEO campaigns.
- We research exactly what search terms will return you the highest number of relevant visitors (you don’t want to rank highly for a search term that is just bringing visitors that are actually looking for something else and you don’t want to target keywords that don’t attract enough searches)
- We offer a money back guarantee.
- The majority of our costs are only payable if we achieve a page 1 ranking.
- We only use ethical techniques that won’t damage the long term ranking of your website (many SEO companies actually end up damaging their clients search engine ranking in the long term because they’ve tried to trick search engines).
With search engine optimisation there is really only 1 thing you should look for… results! Some of our recent off page SEO campaigns are listed at the top of the page.
