Social Networking

Social media has grown to become one of the most important and cost effective methods of driving visitors to your website and engaging with your target audiences.

  • Facebook now has more than 500 million active global users
  • Facebook now accounts for 20% of all time spent online in the UK
  • Facebook is the second most visited website in the UK after Google
  • YouTube is the second most searched website in the UK, after Google
  • In the UK 12.9% of the population use Twitter
  • Facebook is the third most visited site by users 65 and older

Given their monumental popularity; Facebook, Twitter, YouTube, blog’s and all the other social media sites present great opportunities for business to reach out to wider audiences but for many it can be unclear on how to use social media effectively.

In reality it’s easy to sign up and get started on most social media sites but without proper planning and an effective strategy use of social media can not just be ineffective but even end up having a negative impact on your business. If you’re one of the 250 million people that use Facebook on a daily basis then you’ll probably be familiar with at least one of the huge number of business or brands that have a Facebook page with a half a dozen “likes”. Or if you’re part of the 12.9% of the UK using Twitter then you’ll have no doubt seen businesses thanklessly “tweeting” to a handful of “followers”.

At Media Lounge we specialise in developing and implementing social media strategies that help business strengthen their brands and interact with their customer. Our team conceptualises, designs and develops targeted social campaigns. From concept to completion, our team will work with you on branding, designing, developing and marketing your social identity.

Some businesses employ us to deliver their social media strategies, for others we simply help plan your social media strategy then train you and your staff on how to implement it.

For the slightly larger budget, our social media services include creating social media strategies and executing them on your behalf.

It starts with consultations with your team, working out what objectives you wish to achieve and how we can leverage your brand values through social media.

Then we create a plan and strategies to achieve those aims. We research the best social media platforms e.g. where you customers will be socially, and then build your profile and set out daily or weekly activities. These activities may be information delivery, link building, or simply promoting your brand or building followers and a community for your business.

If you want to execute your own social media presence then employing our social media strategy service is a great place to start.

This service is designed to use your existing skills and business knowledge in partnership with our social media planning and social media training.

We work with you to devise a plan and then offer you options on how best to move forward. This may include training, integrating your website with social platforms like Facebook, and structuring content to help deliver effective content.