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I’m sure that at one time or another you have been searching the web and just as you’re getting into an article you are rudely interrupted by a pop-up – an irritating information box which suddenly arrives in the middle of the page blocking the view of whatever you were looking at! I am also sure that within seconds you were closing the annoying pop-up and cursing its existence under your breath! But… I am sure that you didn’t realise how useful and effective a pop-up can be for your own website if done correctly. With this article I’m going to focus on one specific type of pop-up – the Exit Blocker, a cracking piece of software that can help keep customers on your site when they show signs that they are about to leave!
So, let’s start with a quick explanation of how an Exit Blocker works…
An Exit Blocker is a software that takes an action (like displaying a pop-up advert) when a customer shows signs that they are about to leave your site. When the user shows exit intent – like heading towards the close window button, the Exit Blocker will trigger a pop-up advert in an attempt to stop the customer from leaving. It’s a super simple customer retention technique which when done correctly, can work wonders for your conversion rate!
A great Exit Blocker will be really simple in terms of both design and message. Regarding the design, using large bold font alongside striking imagery will give your Exit Blocker the simplicity it needs to quickly inform the customer of its purpose. The golden rule really is ‘less is more’ as an overcomplicated design will confuse the customer, meaning they will not understand the Exit Blocker’s message, which simply results in them leaving your site.
The most important part of an Exit Blocker is choosing the right message as you want to keep that customer on your site. Put yourself in the customer’s shoes; you have been on a site for a while, but now you think it’s time to leave and look somewhere else… What message would you want to see to stop you from leaving that site? A one-off promotion? A discount code that would only work on that specific visit? Whatever the message, make it worthwhile for the customer!
Next up you need to decide what you want to get out of it. It might be as simple as generating more sales, but there is more opportunity with an Exit Blocker than you would first think. You could use it to capture emails or newsletter sign-ups, you could show the customer brand new products that you have on offer. You could even be clever, and ask the customer the big question – Why were you leaving the site? Remember, put yourself in the customer’s shoes and think of what would work best for your site.
When analysing the statistics of websites using Exit Blockers, we know that if done correctly, they really work. We applied one of our tailor-made Exit Blockers to a website to see if it would work and we were amazed at the findings. On average, the Exit Blocker was being used 20 times per month and during Black Friday it doubled in activity. The additional sales made from the use of our Exit Blocker made up for a substantial amount of money that would have been lost if the Exit Blocker was not in place. Take it from us… these work!
Looking further into analytical data, Atlanticwebworks.com say that “Having a pop-up on your site can increase your subscriptions by as much as 35%”. Think about the effect these figures could have on your bottom line!
So there you have it, a well designed Exit Blocker boasting a simple and effective campaign strategy can keep customers on your site as well as gain information for you to use in the future!
If you are interested in introducing and using Exit Blockers on your site, please feel free to contact us at [email protected] and we can help you with our experience and recommended software.