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Tom
The Rise of Magento
December 6, 2011 TomIt’s safe to say that ecommerce is something of a big business. For any company looking to run part or all of their operations online, having an ecommerce element to their website is absolutely crucial, especially when you consider the models of success posed by retailers such as Amazon and EBay. Ecommerce has been around for a while and it’s certainly changed a lot in that time, with one of the biggest industry revolutions happening in 2007.
That revolution came in the form of a company called Magento. Even before the company came into existence, the term ‘open source’ had been used around the internet to describe various things, but arguably it was Magento ecommerce software that really helped to change the way open source solutions were perceived. It certainly had an effect, with online giant EBay buying the company due to its revolutionary way of working.
The achievement of Magento ecommerce software was to create a platform that gave vendors complete control over their online business while making it really easy for customers to buy their products. For instance, Magento allows you to customise the store to suit the clients that are most likely to use it, as well as to customise keywords for each individual product.
This offers many benefits for the vendors who use Magento ecommerce software. For instance, it allows you to update products easily, create priority lists and price filters. This allows customers to search for products in specific price bands and filter out everything else. They can also create wish lists of products extremely easily and when it comes to payment and processing, the whole thing is very easy: with minimal effort, they can send different products to different addresses. Making the process of using an ecommerce platform so easy encourages customers to use it more, which is ultimately good for the vendors – it helps to encourage more profits, too.
Another benefit of Magento ecommerce software is the fact it is still open source. This means that it is open to constant feedback from users and it is always evolving – always improving. Plus it is still free to download and use, which is a plus when many vendors have a limited budget but still need a quality product. Magento has also recently released a mobile phone platform, continuing their journey as one of the hottest ecommerce platforms around.
Magento is also on track to become the top ecommerce platform in the world: it is currently racking up around 100
,000 orders every day. It is also regularly adding new features and adapting to new situations, a virtue of its open source nature. And the journey isn’t over yet. Magento is still evolving and in the grand scheme of things, it is still a relatively new development. It will certainly be exciting to see where it goes next.
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