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Everyone knows how important blogging is for keeping your online profile and ranking where it needs to be. But not every blog is optimised for maximum potential. Let’s take a look at a few ways you can take your WordPress blog up a notch and so improve your business performance.
First off, don’t overcomplicate things. Simple is good. It’s not just about the limited attention span or the time constraints of contemporary life, it’s also because our eyes and our brain naturally prefer having less work to do. Beautiful things are literally ‘easy on the eye,’ which is why your WordPress blog is generally better off streamlined and minimal rather than cluttered and jumbled.
Major on just a couple of key points in your WordPress webpage, and design everything else on the page to point to those. Stick mostly to using familiar techniques that viewers will recognise from other WordPress blogs and that way you’ll be work with their expectations and comfort zones rather than giving them a reason to click elsewhere. WordPress has plenty of scope for creativity, as well as a wealth of tried and tested defaults.
The headline is the most important factor on your page. You can make absolutely sure it catches the eye by making it up-to-date, intriguing, and relevant to the reader. Show the benefits they’ll gain by reading, and keep the phrasing short and snappy rather than long-winded and wordy. Have a few subheadings too, designed to help direct the majority of readers who are just scanning the page for your basic points.
Finally, remember that entertainment or educational value counts as a benefit when your WordPress blog visitors are looking for reasons to read. Give them a feel good or aspirational experience and they’ll get associate your whole blog, and therefore your business with those great vibes.