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Welcome to the Media Lounge news section – a place where our team explore the interesting world of eCommerce. This news area is where we share our own personal thoughts and insights on all things Magento eCommerce, from marketing and design right through to technology and logistics. If it concerns online retailing, we’ll be writing about it here!

the buyers journey stages

Optimise Your Site Using The Shopping Behaviour Report

There are two main kinds of actionable information you can learn from Google Analytics eCommerce data; 1) your customers’ online shopping and checkout habits, and 2) how products and product lists are performing. In this article, we are going to explore the first point, specifically the Shopping Behaviour report available with enhanced eCommerce tracking. In…

Grace — September 10, 2019