eCommerce websites are designed to sell products and convert browsers into buyers, so it’s important to understand what’s working for you and what isn’t.
At one time or another, you would have heard about or looked into Google’s web analysis platform, Google Analytics. You might already be using it but may not understand how to fully take advantage of its features to help improve the conversion rate of your eCommerce store. Understanding the data in front of you can be challenging, especially if crunching the numbers and analysing patterns isn’t your strong point.
If you’ve been running an online store for some time and want to move things to the next level in terms of traffic and conversion rate, understanding your audience and their habits when visiting your eCommerce site is critical.
eCommerce Google Analytics Support
If you’re not already using Google Analytics, we recommend that you start soon – we feel it’s a must-have for all eCommerce businesses. Google Analytics is currently installed on over 10 million websites including 56% of the top 1 million domains in the world and it holds over 82% of web analytics market share. Why? Because the information it provides can give you the edge on your competitors and help you increase the overall performance of your eCommerce site. Magento works flawlessly with Google Analytics too, meaning you won’t even know the data is being collected.
Our unique approach to using the power of Google Analytics to understand your visitors’ actions and how they use your site allows us to fully understand the performance of your eCommerce store. The amount of information available has never been greater and we can now view almost everything you need to know about your audience – from age and location right through to on-site shopping habits and total number of purchases. When you know how visitors use your site, you can make the required changes to ensure they enjoy a flawless shopping experience from start to finish.
Our team will use Google Analytics to make specific recommendations for your eCommerce site following a general site review. We’ll then work alongside you to focus on more specific objectives such as improving landing pages, reducing exit rates and increasing conversion rates. If you have discovered an issue with your site that you can’t find an answer for, let us dive into the data and see what we can find.
We’ve built a team with years of hands-on experience in understanding Google Analytics, particularly in relation to Magento eCommerce stores. With this knowledge, we can help our clients with everything from one-time investigations of performance dips or traffic spikes right through to regular monthly analysis of overall site performance and user behaviour.
To find out more about our Google Analytics Support services, just get in touch.