Created back in 2003 and now the most popular blogging software in the world, WordPress has cemented its place as the content distribution platform of choice.
Over 80 million websites depend on the WordPress platform and it accounts for almost a quarter of all sites on the internet.
If you’re wondering why WordPress is so popular, we’ve gathered together the top 10 reasons to use it as your content management system of choice:
1 – Ease of use
WordPress is known to be one of the simplest systems to use and understand thanks to its intuitive interface. Add pages, edit content, adjust images – all this and more can be done quickly and easily.
2 – Complete control
Another big tick in the WordPress box is the fact that you don’t need a web developer to update your site. You can enjoy almost total control and make changes when you see fit.
3 – No coding knowledge needed
As WordPress is what’s known as a ‘self-contained system’, you won’t need any knowledge of HTML to edit your site. This means that adding a new page, formatting text, uploading files and editing the appearance of your site can be done through the user-friendly interface.
4 – Manage from any computer
Log in to any browser on any computer anywhere in the world and you’ll be able to access your site. WordPress is entirely browser based – simple.
5 – Add extra functionality
If you want to add some additional functionality to your site like a calendar, video gallery or social media feed, WordPress makes this quick and easy. Just add the relevant plug-in, most of which are totally free or very affordable.
6 – SEO-friendly
WordPress is coded in a clean, simple way which makes it easy for search engines to read and understand your site. Not only that, you can edit all the relevant meta data including titles, descriptions and alt tags to boost SEO performance further – ideal!
7 – Customisable design
Imagine that WordPress is the engine of your website; now imagine that everything else about your site can be fully customised to change its look and feel. Make the changes you want to give your visitors a truly unique experience.
8 – Multiple users
As a site administrator, you have the ability to set up multiple users each with their own access to the site. You can use this to allow users to add blog posts for example.
9 – Built-in blog
On that note, WordPress originally started out as a blogging platform, meaning it has an endless selection of dedicated blogging features that you can add to your site if you wish. You can use these to boost your company’s reach and make your site feel more interactive.
10 – Site grows with you
Something that is crucial for any business – growth. As your business increases in size, your website can grow with you. Many WordPress websites out there have hundreds of thousands of pages, but the performance isn’t affected in any way.