As we’re sure you know if you are trying to stay ahead of the game in the world of eCommerce, things chop and change in fast and furious fashion online, and that goes for social media too. What we all know to have hit the sweet spot four years ago, or even just 12 months ago, may not work at all in 2016. If you want to guarantee more of an impac and ensure more connectivity with increased numbers of people in the coming year, then consider these three essential social media marketing tips.
Set Out To Engage With Bloggers And Influencers On Social Media
If you are aware of brands that are actively collaborating with people with influence on social media, then chances are that they are doing it for a very good reason. There’s no hiding from the fact that this type of strategy is proven to work. Online businesses who opt to go down this route have recently reported as much as a 6-to-1 return in their marketing investment. It’s a reality that consumers these days will use their faith in recommendations from family, friends, and social media influencers more so than any type of paid marketing. Take advantage of this style of modern advertising. Get them to trial or endorse your products and go from there.
Advertising Via Social Media
There’s typically always something extra that you can be doing in terms of advertising. You can take advantage of paid social media efforts through Facebook and Twitter, respectively. This avenue of advertising can work well as it goes hand-in-hand with standard organic posts.
Consumers spotting your ads on social media is one of the most influential ways for users of social media to discover new products, brands, and services that they’ve not come across before. You have the chance to realise how huge an impact this can have on your business, given that the majority of adults in the UK are active on social media platforms. This goes for a younger target audience too, these days.
One of the world leaders in research in the digital world, eMarketer, recently cited that between 20-25 per cent of people who see a social media ad on Facebook, Twitter, Instagram, or Pinterest will then take action by paying a visit to the website on the ad. Furthermore, they revealed that 14-17 per cent of consumers then went on to make a purchase on a product or service. These are significant figures that you should seriously consider taking advantage of in 2016.
Provide Promotions And Special Deals
If you offer your avid social media followers the occasional exclusive promotion and deal, this can help you in a number of ways, including developing a larger audience, increasing the number of customers you have, as well as improved conversions.
You can also use the power of social media to highlight the effectiveness of your Magento UK eCommerce platform, as once visitors have been enticed in, they can then enjoy the ease of use the service provides.