Happy Holidays! However you choose to celebrate the festive season, you’d better plan to include some strategies for your Magento site. After all, this is the time of year when you’re quite likely to make your biggest profits as a Magento retailer and gain the most traffic to your website. So are you ready? The selling potential in the holiday season is just too good to miss, so you’ll want to make sure your online Magento store is good to go
The selling potential in the holiday season is just too good to miss, so you’ll want to make sure your online Magento store is good to goTweet this now
Here are just 3 tips to ensure you don’t trip your customer up on their way to the checkout.
First of all, focus on how your site content gets cached. Whatever you can cache, do. Of course, where the content is dynamic and frequently changing, the content can’t be cached, and this will inevitably take additional time to load. Some of that is probably unavoidable. But where you’re using static content, load times will be much faster because it can be cached. With that thought in mind, cache as much as you can for the sake of speed.
Next, think a bit more creatively about error messages. If your customer is suddenly faced with an alienating message on the screen that tells them loud and clear that, for example, your server can’t cope with all the traffic, they’re likely to jump ship rather than persevere. They’ve got nothing to lose by going elsewhere. But if you set up the message to say something more friendly, you might just persuade them to hang around a moment longer.
Finally, consider using load-balancing to identify those customers who could be given priority because of things like previous purchases, or an expensively filled trolley, or those who you just want to give your very best service to. Allowing priority customers to occupy the fast lane and get more quickly and easily to the checkout, you can protect the purchases that likely to be the most profitable in the long run.
Magento as a trusted eCommerce platform is designed to make life easy for online sellers like you, so it’s worth using all the onboard features and getting your store ready for that seasonal rush of shoppers. After all, we want to make the New Year a time of celebration for holiday success, rather than the season to take stock of all the things that went wrong over Christmas. So now is the time to take the action.