Are you sitting comfortably waiting for your customers to come to you? … Is that working for you? Great. Go put the kettle on and kick back! But if not, it’s probably time to think about some tried and tested outreach strategies to help you to stir up some interest in your products or services, to ensure your business works a bit harder for you. Here are our 5 marketing suggestions to help you grow your eCommerce store:
First on the list is gaining industry trust. If you can demonstrate you know what you’re talking about, customers are more likely to consider you a go-to brand when they’re looking for trustworthy products and services in your field. How do you develop your current market profile into an industry expert? Engage in customer conversations. As well as offer to do guest posts for influential blogs within your field, so you can demonstrate that you have a voice worth listening to.
Develop a narrative for yourself that is a ‘success story.’ How you achieve this will depend on your particular business, but if you can tell the story of your brand in a way that captures the imagination, you’ll have the useful ‘hook’ that people respond to when they’re comparing brands. Spell out the human story behind your brand and then find places to spread that story.
If you produce products for sale, then why not send some free samples to high performing bloggers in your marketplace, and ask them to do a review? It’s a great way to get the word out to potential customers and to gain some objective feedback that customers will trust.
Or how about offering free gifts to customers themselves, allowing them to try your product with nothing to lose? You could do giveaways for email sign-ups so that you build up your email contact list at the same time as winning your customer’s approval. It’s a great way to grow your network of potential clients.
When you have your database of willing contact names, use your email newsletters to their best, with discount codes, sales and targeted marketing campaigns. Anyone who chooses to sign up to receive marketing has already put one trusting foot in the direction of a sales conversion.
Try to include some new approaches for the upcoming season, and monitor the effect on sales, so you can decipher what works best for your business. Remember that it’s almost always more cost-effective to market to existing customers, but if you’re serious about marketing, a bit of eCommerce outreach goes a long way!