If you have been considering entering the world of eCommerce, but you weren’t entirely sure what some of the main benefits were then let us shed some light on exactly why people and businesses see such success once they are on board with these five points provided below.
A New Revenue Portal
Just as an example, let’s say that you currently sell vintage personalised cards and home accessories at local festivals, via Skype, as well as through retail. By having eCommerce, you can now allow for your website to be jazzed up and prepared to allow customers to buy even more products. It is a case of marketing the site via social media and networking platforms for you to let people know about the site. The new revenue channel develops into a key income driver for your business.
Consumers Can Make A Purchase Anytime, Anywhere
Unlike when you’ve shut the doors to your shop, and everyone’s gone home, you can be fast asleep and be conducting no more business, but you can guess again with eCommerce. Using the eCommerce platform allows customers to view at their convenience and discover new things to purchase for themselves. And then the next day, you can get to work and discover that 15% of your total revenues were generated overnight via eCommerce alone!
Let The Site Sell The Product
The beauty of eCommerce is that you can focus on hiring new employees, getting your strategy set up, or developing new products, for example, if your eCommerce site is ticking along nicely in the background waiting for new and existing customers to browse and make a purchase. However, you’ve got to be sure to get the eCommerce platform right from the get-go. To help with your page, it may be worth getting a “live” customer service person on board who can oversee sales, address questions, as well as other concerns, and troubleshooting, just to be on the safe side, particularly if your product is of a highly technical nature. You could even hire someone who lives in another location in the world so that while you’re asleep, they are monitoring things and vice versa. This is also the perfect time to see your Magento eCommerce software working its magic.
It’s Where Deals Take Off
It is undeniable that people opt to shop online in an attempt to seek out those irresistible deals that result from social commerce conversations through Facebook, Twitter and Instagram exchanges. Essentially, the trick is to redevelop an offline experience and put it online as an even greater one for the customer.
Get Weight Behind Your Blog And Facebook Accounts
It is vital that you, or someone you hire, blogs daily. Then have links to appropriate products on your eCommerce news site. For example, if you are selling sunglasses, and you did a fabulous post about the health importance of protecting your eyes from ultraviolet sun rays, you could place a link to the article featured on your eCommerce site with a link to the full article by having a “News” or “Blog” link the bottom of your product page— that supports specific online sales. And what’s more, you can also incorporate a Facebook page into your eCommerce site. If you start to get comments from people buying your product and they are positive, keep the conversations going; it’ll do wonders for your reputation.
If you are looking for an eCommerce website designer you can trust, then look no further: Media Lounge is here to help.