Whenever an entrepreneur has a deep desire to start a business up, they just want to let it run autopilot. eCommerce is the best way to run a business that just works for itself. So, transform your small eCommerce business into a very successful one with these tips and tricks!
Treat Your Passion As A Business
If your eCommerce business was born out of a hobby, or something you do in your leisure time, then take your passion to the next level. Stop thinking about it as just a hobby and think about it as a functioning business. The first mistake business owners tend to make in entrepreneurship is thinking their business is too small to call itself a business. But that is not the case at all! Strategically think about just how you can grow and develop your business.
Doing this starts with the following:
- Developing a business plan for growth. When you have a plan in place, you are able to work on achieving your overall goal.
- Getting funding for your new business venture. Speak to investors, or visit the bank for a loan in order to launch your hobby into an actual business, you will need capital.
- Create a marketing plan. Each and every business whether big or small has a marketing plan. So start marketing your product or services today. It’s the first step to real business growth.
Opt For A Good eCommerce Platform
Since you’re a business owner, you need an in-depth vision in order to identify potential issues before they arise. Evaluate different types of eCommerce platforms for an outline business because it will be the basis for your whole operation.
When you are choosing software, you need to be able to consider scalability, security concerns, marketing tools and usability. However, here are some other things you should consider:
- Pricing and Payment
- SEO and mobile friendliness
- Customer Service
Identify Who Your Customers Are
When it comes to any business, the first rule is to know and fully understand who your target audience is. You need to know their habits, their interests and how they spend their free time. Many entrepreneurs make the mistake of ignoring this vital step in business and as a result, it wastes a lot of time and resources in creating marketing strategies.
So, consider working with coupon websites in order to reach your target audience. This strategy works if you identify that your business motivates your target audience and has a clear product offering.
This is the stage in which you will identify what kind of marketing resources will produce the best ROI, you can also consider the following when digging into your customers need:
- Starting with existing data
- Mapping the Customer Journey
- Interviewing Customers
- Conducting Customer Surveys
- Analysing Your Competition
Make The Checkout Process Easier
Do you want to sell more of your products online?
Make sure that your customers aren’t getting frustrated and abandoning their carts. If the checkout process is though, they may buy from another site instead, which is not what you want.
Simplify the checkout process to make it easier for anyone to buy from your site. You can do this by eliminating the requirement for a user to set up an account, and reduce the number of pages someone has to click on before purchasing.
Create a default and inexpensive shipping option that automatically shows up on the purchase page, auto-fill should be used in order for customers to fill out forms a lot faster and more efficient.
It’s also a good idea to save the shipping, billing and payment information for the customers.
Make sure there a few different ways for customers to make payments for their orders and include common payment options such as Amazon and PayPal.
You can even start to consider the following wants to improve your checkout process:
- Make Checkout Mobile-friendly
- Consider using a progress indicator
- Avoid using memberships or logins
- Put security features everywhere
- Request less but essential information only
Make Your Customers Brand Ambassadors
Are you looking for a way to add some credibility to your business?
Well, you can achieve that with a positively glowing testimonial from a previous customer. You should share and collect reviews and testimonials regularly thus encouraging sales from your site’s visitors.
Upon receiving a testimonial, find a way to share it with your customers. The more they know about your business, the more likely they will purchase from you. Customers are the best asset for your business; leverage them accordingly.
In addition, here are some extra things you can do:
- Go the extra mile to make a stellar impression on clients – even small personal gestures will cause a ripple effect.
- Listen to customers complaints – show them you care about your customers’ feelings and desires.
- Offer rewards – rewarding your customers will make them think more of you.
Take Advantage Of Free Trials
Take advantage of any free trials on apps to find the best ones for your needs.
As a new business owner, experimentation should be part of your process. Continue to use apps that are most useful for your business, especially once business starts to pick up and get busier.
Implement A Rigorous Marketing Process
Consider various marketing methods for your business.
Aside from using social media, pitch your products to popular magazines and other blogs. Leverage email newsletters to keep your subscribers in the know about your business offerings.
You’ll get the best exposure from SEO (Search Engine Optimisation). Make sure your web pages are optimised for keywords to increase your organic traffic. The higher your website ranks on search engines such as Google, the easier your customers will find you.
Here are some tips to improve your eCommerce marketing efforts:
- Content marketing strategy – create a content strategy to build your audience and get targeted search traffic
- Build authority – Use your eCommerce stores as an authoritative platform for customers discussion
- Focus on local branding – If you have a brick and mortar store, you can focus on local branding and marketing.
- It’s important to stay up to date on industry news. Make use of the latest industry news as content to share with your customers.
- Upselling and Cross-selling products – when using it right, upselling and cross-selling techniques are effective. Hit your visitors and relevant product links.
So, running a lucrative eCommerce business is possible when you employ the right tools and tactics to grow your business. All it takes is some hard work and strategy in order to make it grow.