Here at Media Lounge, we like to let the facts do the talking, and this guide is no different. We have compiled seven reasons as to why, if you aren’t already, you should be using an eCommerce website for your business.
Let Search Engine Visibility Do What It’s Best For
Physical retail is headed up through its branding and relationships with customers, other companies, and word of mouth. Bring these factors together with online retail and you also have traffic driven by search engines. It is quite a regular occurrence for customers to follow a link provided within search engine results, and land on an eCommerce page that they have never come across before. This additional source of traffic can be the final piece in the jigsaw for some eCommerce businesses
A physical shop means that you have the geographical limitations that come with it. But open your business, up with a dose of eCommerce, through the establishment of a website and the whole world is your oyster. Furthermore, the dominance of ‘mCommerce’ has dissolved every remaining limitation of geography. This is now one of the main driving factors of eCommerce, so having a mobile website for your business has the potential to change the game completely in your favour.
Arguably, one of the prime factors that will become a most noticeable positive from eCommerce is the lowering of costs. You can then look to share these lowered costs with your customers the form of discounted prices. We have several examples of ways that costs can be condensed with eCommerce:
- Property: This one goes without saying. Own an eCommerce business and you don’t need a prominent physical location.
- Marketing & Advertising: By taking advantage of organic search engine traffic, social media platforms, or pay-per-click, you are creating avenues for advertising channels that can certainly be cost-effective for any merchant.
- Employees: The fact you’ll have automation of payments, inventory management, checkout, billing, along with a range of operational processes means you are reducing the number of employees required to run an eCommerce operation.
Speedier Product Location
Customers can forget trapesing around a store looking down aisles trying to locate the products they’re after. Use an eCommerce website and customers can merely click through intuitive navigation or take advantage of a search box for instant location of a product search. What’s more, some websites will retain customer preferences and shopping lists in order to enable repeat purchase.
Open All Hours
eCommerce opens up the capability to have store timings that operate 24/7/365. Therefore, your business can run, literally, all the time. From an owner’s point of view, this instantly increases the frequency of orders coming in. And from the consumer’s point of view, a store that is always open is infinitely more convenient.
Deliver Copious Information
There’s no denying that limitations arise in terms of the amount of information that can be displayed in a merchant’s physical store. Add that to the fact that it is also tough to equip employees to respond to customers who require information across product lines too and you have a constant battle to get things ‘just so’. Offer customers an eCommerce website and you can make additional information available on tap at any time, at no extra cost.
Establish A Market For Bespoke Or Niche Products
Buyers and sellers of bespoke and niche products can often find difficulties in locating each other within the physical world or retail. This hurdle is removed as soon as a merchant begins operating online, and it’s merely a matter of the customer searching for the product you have to offer in a search engine.