A recent report carried out by the National Retail Federation and Forrester, titled ‘State of Retailing Online 2016: Marketing and Merchandising’, has found that social media and mobile marketing make up a growing part of retailers’ marketing strategies.
Email marketing topped the list of areas retailers focused their digital marketing efforts into, with 94% implementing the practice. Paid search and SEO were also popular practices, though the most surprising figure belonged to social media marketing, with 92% of retailers now investing time and money into it.
NRF Senior Vice President Vicki Cantrell said about the result: “Retailers are not only increasing their social media budgets, but they are looking at new ways to update their online content and stay on top of new trends to continue to grow their customer acquisition online and in-store.”
Social media and content marketing is a growing marketing practice as it is not only relatively simple to implement compared to some of the more technical areas of digital marketing, but it also helps retailers to achieve several different goals, including driving more traffic to the website, improving interaction with customers and establishing authority and a personality for your brand.
68% of retailers saw an increase in conversions following paid promotions on Facebook, with 40% also enjoying this with Instagram.
Mobile is also another big area more and more retailers are making the move into, with 65% of the retailers surveyed planning to increase their spending in mobile marketing. Forrester vice president and research director Fiona Swadlow said: “Customer-obsessed retailers are wisely investing this year to revamp their checkout process, as well as the overall site design – across desktop, smartphone and tablet devices.”
If your store hasn’t gone mobile yet, you’re missing out on a huge opportunity to reach a growing number of people who use the internet and shop online solely on mobiles and tablets. We specialise in creating mobile commerce sites which look spectacular on any screen, whether it’s a desktop, tablet or mobile, so why not get in touch today to find out more?