Social media is one of the secret weapons for successful eCommerce sites. If you haven’t yet taken the plunge, it’s about time you got to grips with the basics. If you’re already an avid social networker in the business world, then it’s worth double checking you’re making the best use of your precious time and efforts. Our handy guide will get you started.
First, check you’ve considered the most popular social networking sites. Top of the pile by miles is Facebook with a billion users. Google+ is close behind with a cool 400 million. After that, Twitter, Linkedin and Pinterest have millions of active users who could all be interacting with your eCommerce site. Updating these regularly will show the world that you’re alive and kicking. It’ll also keep Google interested in your Magento content.
Know the key words. ‘Traffic’ refers to the number of visitors to a site. Ideally, you’re looking for some ‘heavy traffic’. ‘Metrics’ are the measurements that show how well the site is performing. They can include conversions, bounces, viewer engagement, shares and likes. ‘Hashtags’ (#) are used to categorize your message according to themes and keywords.
When you’re just starting out it can feel daunting to engage your Magento business with the social media scene. Simplified though, you’re just looking to increase your social interaction and get yourself seen and heard. Don’t be afraid to retweet other people’s messages to get in their good books and encourage them to be a follower of yours. Engage with those who choose to follow you. An app such as Hootsuite will save you time by sharing your eCommerce posts on several social media platforms at once. And use tools like Google Analytics to measure your online success.
Take your first few steps into Social Media, and you’ll greatly improve your chance of being noticed online.