The holiday season is a notorious big spending period and it’s important to make sure your e-commerce store is geared up to take full advantage of everyone being on the hunt for the best gifts. The main thing to remember is that who you’re selling to in the run-up to Christmas is different to who you’re usually targeting.
Most of the year the end user will be the one spending on your Magento store, but in this festive season, people are looking for gifts for their friends and family. This means that although your product may be perfect for a special someone if the buyer is put off by your adverts and site then you’re not going to make a sale. Marketing to the buyer can be the difference between making extra sales or having a quiet period. If you’ve got a male-specific product, market to the girlfriends and wives, if you’re product is for children then show the parents how it’s perfect for their kids.
The next step is to then let these buyers know that your product is the ideal gift this holiday season. Why leave anything chance? A festive feel on your e-commerce store with big headers and advertising stating how your products are ‘The Perfect Gift This Christmas’ makes sure that everyone who visits your Magento store knows to get what you’re selling for their loved ones.
Another thing to remember when considering your customers as gift buyers is their priorities. One of the biggest concerns buying from an e-commerce store around Christmas is how long it will take to arrive. Advertising the last day to order for Christmas arrivals will reassure your customers that their presents will be under the tree before Christmas day. This kind of security is one of the biggest draws for people looking for gifts and could be the clincher between people ordering from you or a rival Magento store.
Put these few tips in to practice and they’ll ensure that you and your customers have a very Happy Christmas.