Google has announced that it will be redesigning the interface of its AdWords service in conjunction with a 12-month-long project to assist marketers in helping to reach consumers in the ever-increasing multi-screen world.
This will mark the first-ever time that Google has brought in a major overhaul of the AdWords interface in no less than 15 years. The decision has come at a period when there’s growing complication for marketers attempting to connect with consumers. This applies not just to multiple devices, but also via the medium of video and display through platforms such as YouTube and Search too.
You can expect to see the new look incorporate Material Design, the design language that’s at the core of Google apps, including Gmail, Maps, and Search.
Jerry Dischler, vice president of product management, AdWords, took to a blog post on Monday 28th March and had this to say: “This rise in complexity has created the need to reimagine AdWords, and over the past year, our product teams have been thinking hard about how we can make AdWords as relevant for the next 15 years as the first 15. From creating a single Shopping campaign to updating thousands of text ads, we needed to do this in a way that works well for all advertisers around the world, regardless of size or objective.”
A number of selected advertisers will be invited during 2016 and 2017 to try it out and offer Google’s team some feedback. The invites will be sent based on a series of factors, Google has said, although they did not go as far as to disclose them, they intend to include a range of advertisers both small and large.
While we’re waiting to find out if we’ve been invited we’ll be here to help you with any Magento eCommerce needs you have!