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An Introduction To Conversion Rate Optimisation (CRO)

  • Written By Adam
  • Posted January 13, 2016
  • 2 minutes Read Time

All eCommerce traffic is not the same. You may be getting thousands of more hits on your site in the past few months, but unless those hits lead somewhere they may represent a poor return on your budget. Search Engine Optimisation is really important for increasing traffic, but the story doesn’t end there. You want to be making money – getting conversions and profits, not just casual passers-by.

Do you know who is visiting your Magento site, and why they come back or run for the hills? It’s an important question, and it’s best found out by asking the visitors themselves, either by covertly looking at the data, or outright in pop-up surveys. Split testing or A/B testing is another way of doing this. You trial different examples of a webpage design to see which one brings in more business or achieves the anticipated sales behaviour you’re looking for. Make full use of analytics and consider the resulting data before you make big changes. Ask your Magento visitors straight up what they like and don’t like, why they came to you, and what they think works and doesn’t work about your eCommerce site. That way you’re properly armed to make significant changes to your site that will translate into measurable improvements.

Conversion Rate Optimisation is your friend when you’re ready to transform the general browsing public into your very own paying (and staying!) customers. Everyone talks about tweaking SEO and achieving higher Google rankings, but SEO doesn’t replace the importance of a well-thought-out marketing campaign. What are you looking for from your website in the next quarter? What will really take your Magento store to the next level? It might well be that improving your SEO gets you seen by more potential customers, but when they arrive online at your eCommerce shop you want them to do more than just smile and walk away. You want conversions.

So here’s the CRO message in a nutshell. Road test your site early this year so that you’re keeping up with the competition. Get an honest assessment of your eCommerce site. And when you’re looking for feedback on your Magento site, don’t just ask your mum. If you have any more questions, get in contact with your friendly Magento eCommerce developer here at Media Lounge!