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Are Supermarkets Losing Their Stronghold On British Consumers?

  • Written By Grace
  • Posted September 9, 2016
  • 2 minutes Read Time

In some good news for the small business industry – both bricks and mortar and digital eCommerce stores – it has been highlighted that over of half of us Brits are dissatisfied with in-store shopping. This has resulted in an overwhelming 33.6 million irritated shoppers over the length and breadth of the country!

The retail app Ubamarket conducted the recent study, which cites that more than a third (35%) had voiced grievances with long queues, a figure which rises to 44% in the London region. Furthermore, 19% complained of buying unnecessary items, something that affected 18-34-year-olds to a greater extent (26%).

Further findings in the study highlighted that 15% of consumers said they had difficulty with sourcing items, a problem most prevalent with people aged over 55 to 18%. Additionally, and arguably most significantly, 71% of UK adults voiced anger and frustration with substandard online food shopping experiences.

This latest research comes at a time when more data compiled from market researchers Kantar Worldpanel discovered that all of the UK’s ‘big four’ supermarkets realised a dip in sales in the 12 weeks to 14 August 2016.

In order of most severe sales drop off, Asda (-5.5%), Morrisons (-1.8%), Sainsbury’s (-0.6%), and Tesco (-0.4%), each suffered a drop in sales. However, it didn’t fall across the board, as Lidl and Aldi both enjoyed a successful time of it over the same period, seeing sales growth of 12.2% and 10.4% respectively.

Will Broome, Founder & CEO of Ubamarket, said: “We as consumers are more demanding than ever. We want great produce, but we want convenience. Where the time-consuming nature of shopping in-store has let us down, so has online shopping, as we are unable to select the products that we’ve become so discerning about. We’ve placed so much emphasis on e-commerce as the proverbial nail in the coffin of the high-street and shopping in-store, however, I hope Ubamarket will be the saviour of the supermarket and streamline our shopping experience, whilst boosting the footfall for retailers.”