The supermarket chain, Asda, has roared into the top 20 best performing retail websites in the final quarter of the year. This is the first time that Asda has breached the top 20 rankings have climbed an impressive 324 places to realise 19th place.
Following research conducted by specialist Sitemorse, which focused on the UK’s top 500 retailers’ sites, Asda received a rating of 5.72 out of 10 in comparison to 2.14 in the third quarter. What’s more impressive about this rise in performance is that the grocer was ranked as 401st with a score of 1.88 in the second quarter of the 2015 financial year.
Asda is just one of two food retailers in the top 20, joined only by family baker Waterfields, a new entry to the table.
Sitemorse used the automated software in order to calculate the results, combining insight from every retailer’s online platform quality, accessibility, user experience, performance and SEO in order to produce a ranking figure.
Other retailers that improved ranking were Heals, WJ Daniel & Co, and Barrats which was up 252 place to the 51st spot. Retailers that received poor results include Mulberry which was down 277 places, Suit Direct which fell by 235 and Jane Norman which took the 33rd spot.
In spite of the fact that they received poor financial results neither Prada, Tesco Direct, nor Halfords were near the lower end of the table.
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