All together now, what’s the main purpose of Social media marketing? That’s right. It’s about forging relationships with your clients that will last and develop. You’re not just looking to score a quick profit; you’re aiming to see your client view you as the ‘go to’ name in your field. You’re looking to become the brand they go to with their questions, the site they mention to their friends and colleagues in passing, as well as the company they buy from when they need their next shiny new product.
Here are some tips that are likely to make working in B2B and B2C eCommerce communications successful through social media:
It’s not about you
First off, remember that it’s not you personally they’re interested in, it’s your brand. That means where possible, get your visual designs incorporated in the conversation. Show that it’s the brand talking. Use your logo when you need a profile picture. And get your professional graphics resized and optimised for different platforms such as Facebook, Twitter, Instagram and others. It all counts.
Need a username? Pick the name of the company. Again, brand, brand, brand. That will help your name to come up in search results. It’s also good for consistency, which is one of the big keys in online communication.
Remember the difference between B2B and B2C. In terms of Facebook posts for B2B customers, a daily update might be welcome, or even twice a day. However, when we’re talking B2C, you might want to increase to twice a day. Consider your audience and how they use social media.
Build the presence
Recognise the power of shout outs for building a community. Name the specific people whose references you’re using and who deserves credit for something you’ve just posted. That way people get to know each other and a culture of mutual respect will grow.
Stay active as well, as this will help to demonstrate your company is alive and well in the virtual realm. Everyone knows that visual marketing content is good news, but make sure you’re using high-quality images or those graphics will have a negative impact.
Social media is key to the best eCommerce platform success in 2017, so make sure you’re on top of your profiles and engagement and take your customers seriously. Every engagement with your brand is a win for your marketing campaign. Reach for the longer-term goals, not just the quick gains. That’s how to do it.