Marketing is a vital tool in finding success for your business, whether it be eCommerce, mCommerce, or a physical store. It can, however, be a bit tricky at times and people come across pitfalls that are regularly full of business owners who haven’t avoided them. Fear not! Media Lounge is here to help you avoid and/or rectify these issues with our solution to five of the most common mistakes small businesses make.
1. You’re Not Sure What You’d Like To Be Known For
When you initially start out you can get caught saying yes to all the proposals for work that come in, which isn’t always a bad thing, but you should really be focusing on proposals that make commercial sense.
This can be an off-putting element for prospects. This is because they might not believe that you have the specific expertise that will help them achieve their goal, even though you may. So no need to be a jack of all trades, be the master of one.
We can’t stress how essential it is that your brand is presented consistently across the board. These assets include the website, advertising, brochures, leaflets, emails, the whole lot. Don’t let your brand appear dated either; keep everything up to date, make sure everything matches up and don’t let standards slip.
If you show inconsistency, then the customer will find alternative options.
3. Lack Of Planning In Your Business Model
Accessibility and ease of purchase are the equivalents to a happy, loyal customer these days, therefore it’s paramount that you make buying from you a complete breeze. Make it too tough and people will abort and head to another site where it’s far easier.
4. Customer Consideration Has Not Been Taken Into Account
Can you recall the last time you reviewed what you sell and put out a series of enquiries to your customers asking what they want to buy? By remaining up to speed with market expectations and upcoming/new trends you will be helping to attract new customers and keep hold of them too.
5. Excessive Fretting Over The Competition
Are you reacting to what the competition is doing in excess? Essentially, if this is you and you’re never coming up with an idea to last long enough for it to have a significant impact on your bottom line, then you need to reassess the situation.
Do your research, and make a plan you’re confident in. There should be no reason to react to the market. You have to believe in your business before others will so stick to your guns and customers will believe in you too!
If you need any more help with your eCommerce website, then get in contact with us today and see how we can help!