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British Consumers Lead Mobile Shopping Habits

  • Written By Javier
  • Posted January 28, 2016
  • 2 minutes Read Time

A new survey conducted by Episerver has found that us Brits are more likely to take part in online shopping from a tablet or smartphone than any other country in the world!

59 percent of British people questioned in the study said that they had made a purchase from a portable device of some kind within the last month, which is substantially higher than the regular mobile eCommerce shopping habits of other developed nations.

Over the pond in America, just 50 per cent of respondents said they had made a purchase on a portable device within the last month, while the majority of European countries was much lower.

In Belgium, for example, a mere 36 percent of consumers had recently shopped on a mobile device, which shows the extent to which people in the UK are leading the way in terms of mCommerce use.

Interestingly, another report published this month suggested that fewer Brits decided they were going to use their devices less than normal in a New Year’s resolution attempt, in what is being dubbed a “digital detox”.

However, many people cannot resist the temptation to use their mobiles to shop for too long, thanks to how easy these devices have made modern life. This in turn results in people breaking their resolution, so we can’t really see the detox lasting, can you?!