While the dominance of mCommerce continues to take a stronghold, there is one element of retail tech that is still outshining this convenient service, and that is Click and collect.
A recent study from Atomik revealed that nearly one in five (18.93%) of shoppers cited click and collect as a service that altered the way in which they shopped last year.
In terms of mobile commerce, 11.79% of those involved in the research claimed smartphones had now changed the way they shopped. This figure was matched by those referring to the use of tablets as well.
Smartwatches, as many would expect, have yet to set the world on fire with shopping trends, with a mere 3.96% of those questioned stating their smartwatches have changed the way they shop. This might have something to do with the fact that smartwatch tech still lacks penetration in the overall population.
The Click and collect service might be being embraced by consumers, with over a quarter of respondents (28%) stating it is a key component for improving the online retail experience, though the craving for cheaper products is still overriding.
Click-and-collect services don’t come cheap for retailers in terms of providing the service and therefore businesses including John Lewis and Tesco have chosen to charge their customers for service on orders under £30.
This new charge is more than likely not going to be met with a welcome given that in excess of half consider the focus on cheaper products from retailers should be the main one in 2016.
On the contrary to those shoppers who want prices to drop, 44% also stated they want higher quality products.
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