The mighty Amazon has somewhere near a quarter of a million shoppers, so it’s a great place to set up camp if you have something to sell. In fact, 100,000 new eCommerce sellers sign up each year, but a fair percentage of those leave within the first 6 months of trading. Often this failure to remain in business with the eCommerce giant is for reasons that could have been avoided. Let’s take a look at a few potential hazards.
Amazon keeps its reputation and its strong position in the eCommerce marketplace by having high expectations. Sellers need to sign up for policies that guarantee they can match these expectations, or else they find themselves on rocky ground. Take for example the tricky area of order fulfilment. If you’re a new UK eCommerce trader, we’d suggest you ensure at least your first 10 or so Amazon order fulfilments are, like Mary Poppins, practically perfect in every way. That includes fast shipping, correct product, and all tracking info entered and updated. If this worries you, you might decide to join Amazon’s program ‘Fulfilment with Amazon,’ where for a fee they can store your whole inventory and get it picked, packed and delivered. This could be a better option than messing up with late delivery and unavailable stock and getting penalised.
If you decide to handle fulfilment yourself, make sure you get the pricing and inventory quantities right or you could find yourself faced with thousands of worldwide orders for the £0.01 wrongly-advertised product you actually only had 3 of anyway. Amazon penalises eCommerce sellers who get it wrong. Also, remember you have to collect feedback from your buyers to fulfil your Amazon sellers’ policy. A service such as Feedback Five or Feedback Genius can be a great help with this. You’ll also need to respond to any eCommerce enquiries within a strict 24 hours. If necessary, you can use something like ReplyManager to handle this for you.
Finally, if you do as most Amazon sellers do, and link to existing product listings, make sure that your product is an exact match. Amazon has no patience for wrong product descriptions. You need to give purchasers high standards and excellent customer experience.
Basically, Amazon selling isn’t an excuse for being lazy. Great standards are essential for all eCommerce business.
If you are looking to have a business that sells items with no mistakes then why not look into what Magento eCommerce can do to help your business thrive?