According to recent figures from IMRG, in June alone, 27% of products ordered through safe shopping online from UK sites were sent and delivered to consumers residing in destinations overseas.
What’s more, this has been recorded as the highest impact made by international consumers in the UK for domestic eCommerce in five years! Unsurprisingly, the Brexit vote, which was the cause of the value of the pound plummeting against other currencies, is being strongly linked as the prime driver for this.
In June, the capacity of products delivered realised an increase of a tenth year-on-year and Andrew Starkey, an IMRG spokesperson, cited that the figures for June shouldn’t be viewed as proof of a fresh, everlasting trend for the growing dominance of international orders in the UK’s eCommerce market.
Starkey also admitted there was a blow to the confidence of Britain’s consumers in the wake of the EU referendum result, but retailers across various digital commerce platforms were now sitting tight to see at what rate the market would be recovered i so that businesses can assess the long-term effects of the vote.
Essentially, while there has been an undeniable increase in international orders in June, experts aren’t jumping the gun on whether this is set to be a common trend and are therefore erring on the side of caution as advice for retailers before drawing conclusions in regards to the future of safe shopping online in the UK.