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How Media Lounge Can Help You Create A Great eCommerce Site

  • Written By Livie
  • Posted February 1, 2017
  • 2 minutes Read Time

Are you looking for eCommerce website designers? Then look no further than Media Lounge.

We consider all of your user’s needs, in order to create an eCommerce website that is user-friendly and helps conversion rates. We can help you to incorporate personalisation on the website through available data to ensure the features of your eCommerce website are useful for your consumers.

From the website, we can personalise the content based on previous orders, pages viewed and customer profiles (age, gender, location and customer preferences). We can personalise banners, content blocks and menus too.

Many believe that personalised eCommerce is a guarantee for success, whilst there are many other strategies and tools that need to be considered as part of the eCommerce website design, personalisation is a sure-fire way to help build a connection with your customers; 75% of consumers show preference for brands who personalised their messaging and offers.

This will also trickle down to your content marketing, with a staggering 74% of users voicing annoyance for when a brand’s content doesn’t relate to them. Personalisation can also improve the conversion rate on eCommerce websites by almost 8%, so it is essential that personalisation is incorporated into the design of the website and right through to the marketing.

However, personalisation shouldn’t be at the detriment of other elements and this is where Media Lounge can help you create an eCommerce website that utilises personalisation but also encompasses everything that your site needs to be successful. We believe in creating a website for our clients that is a clean and a precise solution, which maximises the business’s impact, instead of designing a never-ending supply of features for the website that just aren’t applicable or relevant for your audience, just for the sake of it!

Our advice, from years of expertise, will help you consider the user experience of your website to ensure that you have happy browsing customers! We don’t just design a great website and send you on your way, we will help you to plan and implement a long-term strategy to ensure your business has a great online presence, incorporating SEO, content marketing and social media strategies to help promote your website if you desire this additional service.

We are also partners with dotmailer, who can provide an email platform tailored to Magneto which offers advanced personalisation of email campaigns, a service that can prove useful if you have a loyal fan base.

So, get in touch today and we can discuss an action plan for creating a website that is loved by your customers and is a great ROI.