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eCommerce Apps Are Changing But What Do Customers Really Want?

  • Written By Ali
  • Posted October 21, 2017
  • 2 minutes Read Time

There’s nothing more convenient when you’re shopping online than finding there’s a perfect app for the job. Not just any app though.

We’ve all experienced those times where you open an app, only to discover that it’s tricky to use, the product range available on the platform is limited, and you have to log in again every single time you want to make a change or add a product.

Apps these days have to be as sophisticated as your customers, so it’s important to make sure your store’s apps are optimised, updated regularly and intuitive to use. Let’s have a look at some of the important features you’ll want to consider including.

An obvious reason for app use is the potential ease of purchasing while you’re doing other things. If you can click all the way through the checkout on your phone while still watching Netflix on another device, you’re less likely to abandon the trolley on the way. And if you can use the app in the physical store to order food from your table, or pay for your products from the comfort of your own device, so much the better. 

One thing to consider is providing personalised offers and discounts that will let your customers save money. It stands to reason – everywhere people want to shop, they want to see how to save money. It’s a definite incentive.

everywhere people want to shop, they want to see how to save money. It’s a definite incentive.

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And if your business offers shoppers a loyalty scheme, you can encourage further purchases by syncing that scheme up with your app. It saves people searching around for the right passcodes and physical membership cards. If you’re wondering, the stats say that 4 out of 5 shoppers are looking for this feature.

Recommendations based on previous purchases is high on the shopper wishlist for eCommerce apps. 70% have asked for personalised recommendations. It’s a great way to introduce some upselling into your customer service, so it’s basically a win/win situation.

And of course, it goes without saying that you want your app to be slick and easy to use, and easily identifiable as your brand’s official shopfront, rather than an imposter app. That calls for simple design, easy navigation and a professional aesthetic feel. 

If you’re going to have an eCommerce app, do it properly.