If you were the only online store in the world selling your particular product, and if your customers were simply looking to grab the goods and go, you could be forgiven for your Magento site is little more than a quick product list and a payment facility. Wouldn’t that be nice? However, it’s more than likely that other stores are available, and it’s certain that the modern consumer is more sophisticated than some eCommerce sites give them credit for. They’re going to be searching around, comparing features, thinking about reviews they’ve read, considering alternatives and trying their best to get the top bargains. That’s why content creation is a must for the serious Magento store owner.
Enter content marketing. Content marketing is about using every way possible to demonstrate you know about your niche, you can be trusted to advise, and you’re a major player in your particular field. This makes sense for cultivating a new Magento viewing audience, turning browsing into conversion, and encouraging brand loyalty beyond just today’s purchase. Get them looking, get them engaging, get them talking, and today’s impressed site visitors become a powerful and expanding marketing machine for your brand.
So let’s talk about the type of content you should be creating. First off, get those product descriptions up to scratch. These need to appeal to the significant keywords to increase traffic, and they should be readable and informative, ready and able to grab shoppers before they surf on by. The same applies to FAQs on your Magento site. You need to be thinking not only of the literal meaning but of the tone and personality your content wording sends out. It needs to be consistent with your brand and it should engage the reader in a friendly and informative way that doesn’t sound like an academic essay or a dictionary.
Blogs and social media are also really important. Not only do they give additional ways for visitors to engage with your brand, they also help contribute to excellent SEO practice, boosting rankings and increasing the conversations that people can have with and around your products.
Stay up-to-date, keep engaging and see how your Magento site reaps the benefits of some top-notch content creation. If you need any more help with the topic we’ve just covered, please do not hesitate to get in contact with our Magento specialists.