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Your eCommerce Store Needs A CRM-enabled POS System

  • Written By Ali
  • Posted December 21, 2017
  • 3 minutes Read Time

With technology and online shopping advancing at an ever-increasing rate, many modern businesses will now feel that going back to a traditional POS (point-of-sale) system is impossible.

The old POS systems are now obsolete and, in hindsight, look tremendously limited in the benefits they bring – simply taking orders and completing payments from a standalone terminal just isn’t enough nowadays. Your modern-day POS system needs to be able to do everything; from processing credit cards using mobile devices to transmitting the data to other software.

Your modern-day POS system needs to be able to do everything; from processing credit cards using mobile devices to transmitting the data to other software.

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With an updated CRM-enabled Magento POS system, you’ll never have to manually perform the monotonous tasks like inputting customer data and creating sales reports again. By integrating POS systems with CRM solutions like Salesforce or Magento, your eCommerce business can really enjoy both time and money-saving benefits.

Here’s the top ways your business could benefit from a modern CRM-enabled POS system:

Capture customer information faster

Does your business look to capture customer data? If not, you should! Having the built-in CRM functionality to do this automatically can make your life so much easier. Instead of having to input individual customer records manually, CRM-enabled POS systems can collect and automatically export the data straight from a transaction, saving you time and effort.

Improve the customer experience and therefore sales

This may seem simple, but it can often have a direct correlation to increased sales. Businesses like yours can collect data and understand customer trends using a CRM-enabled POS system. Not only does having this information give you a better understanding of your audience, it also allows you to tailor marketing campaigns to specific needs and targeted requirements.

Identify your most loyal customers

One of the biggest benefits this type of Magento integration can bring is identifying your most loyal customers – and keep them coming back for more. Advanced POS systems can help businesses discover those who are likely to return as well as those who aren’t worth the time and effort of chasing.

Multiple departments can be synchronised

If you’re a smaller eCommerce business at this moment in time, you’ll know the chaos that can ensure when distributing and sharing information. Why not pass this challenge onto a CRM-enabled system? It can organise and synchronise customer details, transactions and all sales data in real time. No more wasted time passing information, risking a data breach or unearthing random folders in the depths of your server – genius.

Automated processes behind the scenes

You may have been fooled into thinking CRM-enabled POS systems just handle automated tasks at the point of sale – and you’d be wrong. They can also be set up to take on backend tasks like reporting, creating client records and exporting data. As a business owner, this means you don’t have to mess around with multiple programs to manually perform these tasks; just let the POS system do it for you!

If you need help setting up POS systems on your Magento eCommerce website, get in touch and our team will be happy to help.