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eCommerce Investment Drives Profitability, Study Finds

  • Written By Adam
  • Posted August 30, 2016
  • 2 minutes Read Time

A large number of clients working in business to business sales have seen multiple benefits after investing in ecommerce solutions, a new study has found.

The study was carried out by a company called Forrester Consulting, which provides independent and objective research-based consultation to businesses.

The study has revealed how a large number of midmarket business to business sellers say that ecommerce solutions they have invested in have not only contributed to growth in sales and plenty of new customer acquisitions, but have also helped to improve pre-existing customer relationships.

And the study also revealed how businesses that invested in and implemented single, unified solutions capable of running an ecommerce system and a back-office system have seen even greater benefits.

Companies that invested in a unified approach and took place in the study reported how they had experienced even greater benefits.

Almost 75 per cent of the sellers involved in the study said they derived at least a quarter of their revenue through online channels, while 40 per cent said they had seen online sales grow by at least 20 per cent in the first year since investing in an ecommerce solution.

These benefits were even greater for sellers using a single solution for both ecommerce and back office systems, and these sellers were 19 per cent more likely to tell researchers how their new ecommerce toolset had improved cross-sell/upsell. They were also 14 per cent more likely to credit the new ecommerce systems with improving overall profitability.

As a result the study also found that 62 per cent of midmarket business to business sellers sellers looking at investing in an ecommerce store said they intended to adopt an integrated solution.