With your Magento site, you’re probably already working to maximise the opportunities to wow your customers BEFORE they make their purchase. After all, that’s what it’s all about in eCommerce – getting those all-important cartfuls of shopping through the checkout, at which point you can sit back and heave a sigh of relief because your work here is done. Right?
Wrong! If you stop working to appeal to your customer’s buying power the moment they’ve submitted their order, you’ll be missing a trick. So many eCommerce sites do this. They simply issue their customers with a business-like receipt or order number to send them on their way. But consider that warm glow that we all have just after the moment of purchase when we’re visualising the benefits we’re about to receive from our product choice, and looking forward with relish to the delivery of that life-enhancing item into our lives. That’s the moment at which your Magento site could gain an extra sale or two.
What about using that final thank you page or order code print-out to offer further incentives to buy. You could send a £10 money off voucher for orders placed in the next week. Or during the following few days when they are awaiting the postman’s arrival, why not keep in touch with further thanks, or a relationship-building message designed to keep them loyal to your eCommerce brand.
Taking steps to cash in on eCommerce opportunities AFTER a sale is made is a very low-cost but highly effective way to make further profits from an existing customer, as well as to build up a rapport that will make visitors to your Magento site more likely to return and to recommend you to others. Don’t miss those chances!