Anyone can do SEO, right? Well, it’s true that there are many, many things you could do today to optimise your website performance in search engine rankings. But it’s also true to say that even some of the big eCommerce companies sometimes make mistakes that reduce their SEO performance. It takes time and a bit of focus to stay on top of changes required for optimisation. Fortunately, we’re here to offer you advice on your Magento site.
What do Magento UK businesses often get wrong about SEO practice? Let’s take one example. Faceted navigation involves those online navigational features that allow visitors to sort products, for example, according to price, or to select the number of products to load on a page at once. These features are really useful and welcomed by shoppers visiting the site and making purchases. However, the search bots need to be guided by a bit of accurate and strategic SEO tagging so that they don’t misread these pages and assess them according to normal SEO criteria. Tagging can create or solve conflicts of this kind, but ultimately what you’re looking for is increased organic traffic to your website, a range of natural backlinks, and some authentically rich networking. If this sounds beyond you and/or you don’t have the SEO skills or the time to do this for your website, it’s worth investing in someone who does.
In the meantime, there are other good SEO practices that everyone should be doing, and don’t all take a rocket scientist or an SEO specialist to carry out. Get your keywords right: find out what phrases and words people are using to find your site and ensure you tailor your content accordingly. In the same way, make sure that the page titles you use are good for humans, not just search bots. Rich, readable text is what you’re after. Build your reputation over time with profiles on a number of different platforms that get your Magento business name circulating and reviewed more widely. And then, of course, think about how usable and interactive your site is in terms of page-loading speeds and intuitive, mobile-ready designs.
Like I say, we’re here if you need us.