So there’s Magento 1 and there’s Magento 2. Can you tell the difference? More importantly, if you’re a Magento 1 user and you haven’t yet made the switch to the new version, how do you know if you are losing out? Well, let’s have a quick look at Magento 2 and what it offers that version 1 didn’t. Then you can decide.
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Magento 1 arrived almost a decade ago, and since the original version was released, many subsequent tweaks, patches and improvements have been introduced to cater for technological developments and improvements in user experience. Now that we’re on version 2.2 of Magento, the intuitive interface has undergone numerous enhancements and online shoppers can enjoy much more streamlined navigation. All of this leads to higher conversion rates and more profitability for Magneto users.
Specific advancements in the most recent version include more comprehensive business reports so that you can track what’s going on behind the scenes. There’s also a higher level of security integrated with the whole system – great news if you’re concerned about fraud and hacking. And then, of course, there’s a lot of help for B2B transactions, allowing you to handle negotiations, professional accounts, the record of credit given and catalogues that you can customise for different firms you deal with.
Every upgrade in Magento is going to focus on speed because that’s just about the first thing that matters to the average customer. The great news is that, compared with the original version of Magento, the 2.2 edition is 50% quicker at page loads. At checkout, it’s nearly 40% faster, and with well over 100% higher capacity for orders than in version 1. You can work with video to enhance the selling power of your product pages, and a brand new feature for Magento 2 is access to a search engine that’s impressively powerful and fast, even with big businesses that have the highest levels of information to categorise. Ebay, for example!
With the whole process simplified for the client and for the admin, Magento 2.2 is a must-have for the serious eCommerce business owner. If you haven’t made the switch to Magento 2 yet, it may be time.