Facebook is an ever-growing presence both for personal and business use. And people like to converse on there for both reasons.
So the heads at Facebook have come together to announce that they will roll out a new trial that will see (they hope) more people talking about the platform.
The ‘What friends are talking about’ feature will appear in a number of selected News Feeds and lists a few of the user’s friends’ posts in a single box at the top of the feed.
This bears resemblance to its social media counterpart, Twitter, and the existing timeline it has whereby tweets from the people users speak to most, prominently feature.
From what’s been revealed so far, the feature is said to identify posts from a user’s select number of friends, then displays them under the ‘What friends are talking about’ section of the News Feed.
It shows friends’ updates in smaller chunks so users can see more on their screen.
This means there are more opportunities for users to comment on something without scrolling.
‘The goal of News Feed is to show people the stories that are most relevant to them,’ Adam Mosseri, VP, Product Management at Facebook wrote in the post.
‘We are updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your News Feed,’ Lars Backstrom, Engineering Director said.
It’s yet to be confirmed if there will be room for potential in terms of utilising this new feature for business and eCommerce hosting UK accounts, but if users were to interact with a certain business account enough then the possibility is there. We’ll have to wait and see what the new feature comes up with and how the algorithm works.