Google’s new +1 button is the start of Google’s new +project, to help make the web more personal, encourage users to share experiences and allow recommendations with a simple click. Much like the popular ‘Facebook Like” button, website owners can now add the +1 button to their website to encourage visitors to recommend their site.
To use the new +1 service, you must be logged in to your Google account and to take full advantage you should start building connections with people you know to help build a community of friends, family or business associates you would enjoy sharing experiences with. By clicking the +1 button you have left your personalised recommendation on the site for others within your network to see. Google will not share your information with the site itself or show your personal details to anyone outside your network.
Clicking the +1 button is signalling your interest to display, share or recommend specific online content, this includes adverts. In the bigger scheme of things, Google will use your recommendations to help target advertising and deliver adverts to you based on the content or products you have +1’d, which may extend to recommending these to people in your network as you may share common interests. Advertisers are keen to spend more money when they know their adverts are targeted, being shown to an audience who are in the marketplace for their products or services, this can include age, demographics, location, but better still something you’ve already said you “like”, sorry “+1’d”!
If you have a Magento eCommerce website we would recommend adding this button to your site to allow users to rate your store, encourage friends to visit and benefit from this free advertising platform. Ultimately, Google may also use this information to adjust Google search results, so it’s worth staying ahead of the game.