If you’re a small business, you already know how important marketing is. It doesn’t matter how fantastic your products and services are, if no-one knows about them they’re not going to be in a position to buy them.
And the marketplace is tough. You not only have to be seen out there, you also have to demonstrate that you’re as good as, if not better, than other businesses in your niche. That means getting a good position in the search rankings – because, let’s face it, who cares who’s in 19th place?
So let’s have a look at the basics of websites.
First off, how is your website looking? Hopefully, it’s professional, smart, clean cut, minimal, and responsive to shoppers on mobile devices.
Of course, you’ll also want it to be optimised for search engines. You can get a professional SEO to help with this, but why not learn some of the basics yourself – writing content that’s based around relevant keywords that relate to the searches people do when they look for your particular product or service. Remember to use only high-quality content that’s relevant to your business, and web design that allows for fast load times. Focus on local searches if you’re a business with an address that serves the local community because that way you’ll have less competition in the search rankings. Discover the best keywords by using tools made for the purpose, or by considering the kinds of terms and phrases people look for when they’re looking for businesses in your market.
A blog on your eCommerce website is definitely going to help with your search rankings on engines such as Google and Yahoo. It’ll also demonstrate you know a lot about your business, which is a great way to impress both real-life people and the bots that Google sends to crawl your site to check you’re as good as you say you are.
Make sure your site is easy to navigate, with calls to action that funnel customers towards your business goals. Get into social media marketing for the best results. That way you’ll be building your client base, gaining their trust and loyalty, and becoming the brand they’ll want to mention to their friends.