More than 34% of the world’s population use an email account of some description.
This equates to about 2.5billion people – a figure that is only expected to increase. From this simple statistic, you can see that email marketing is one of the best ways to stay connected with your target audience.
So why is email marketing so important for your business?
Simply put, it lets you stay connected with a targeted audience that you have invested time into growing. Not only that, emails have the ability to keep your customers informed and allow them to remain in the loop regarding any changes you make; or even just to say hi.
Email marketing also provides an easy way to measure how your email campaigns perform thanks to the array of online tools available. You can easily track delivery, bounce, unsubscribe, click through and open rates in no time across an entire campaign. Being able to view so much information will let any sender work out just what their audience likes and what the demographic they should be targeting in the future.
Direct marketing using email not only allows you to educate yourself about your audience but is also one of the most affordable methods to stay connected to your followers. You’re able to reach a very large number of consumers for fewer pennies than you might think.
Now we have covered the fundamentals of why email marketing is beneficial to your business, let’s move onto which platform will make it that little bit easier for you to stay relevant to your clientele.
For those of you that have been living under non-wifi-connected rocks, Dotmailer is one of the leading marketing automation platforms with email at its core. The main reason why they are known as the UK’s No.1 in email marketing is that they do exactly what it says on the box – their software assists in creating, automating, testing and sending out email campaigns quickly and easily.
As it stands, there are currently over 70,000 customers that use the platform and this is continuing to rise. Dotmailer knows what’s up in the world of email marketing and for the past eight years, they have released their annual benchmarking report ‘Hitting the Mark’.
In the report, they evaluate the email marketing efforts of a small sample of retailers. For the 2017 edition, a total of 100 UK retailers has been included which makes it their biggest and most comprehensive report yet.
From their assessment, you can see that more brands are starting to adopt the basic marketing automation techniques with 86% delivering a welcome email to their customers on sign-up. Also, the revenue opportunities offered by these more advanced automations are being missed by 60% of companies, with just 40% delivering abandoned cart reminders.
To find out more information and learn more about successful email marketing, you can download Dotmailers ‘Hitting the Mark’ report here.