The use of smartphones has grown rapidly over the last few years. With more people having access to smartphones it means that it’s easier to access eCommerce stores while on the go, which brings us down to the fact that mobile commerce of mCommerce transactions is also on the rise.
Here are 6 hot trends that you should keep your eye out for when it comes to the world of mCommerce.
Single Click Payment
Customers often face problems with the checkout process when it comes to mCommerce transactions, these issues lead to a 66% cart abandonment rate. So this type of mobile checkout process is expected to improve this year.
Single click payment in mobile leads to impulsive buying among customers. This can be advantageous to you, as buyers will have fewer chances of leaving mid-transaction due to the fact that customers will want to put in the minimum efforts in while buying online.
Amazon is one that has already facilitated the one-click buying process, of which it may have been one of the key reasons for its rapid growth of popularity. Other competitors are now expected to offer single-click payments to their buyers for their convenience. Both Google and Apple, for example, have already incorporated single click payments in all their transactions.
If you are an eCommerce business and have a mobile site, it will be crucial to keep up with the one-click payment trends in order to get that competitive edge.
53% of online shoppers believe that retailers who personalise their shopping experience provide a more valuable service. In 2018, the mCommerce industry is expected to find new ways to take the personalised experience to a new level for their consumers.
A large number of retailers are using analytical tools to track the behaviour of their online shoppers. The will also track consumers previous searches and buy history to give them tailored suggestions. Technologies such as push notifications and geolocation are helping mCommerce application companies to grab the attention of buyers in real-time and target them location wise. They will also send out personalised emails to customers, and offering customised deals on various products that they think will attract them.
Data that is gathered from social media platforms is furthermore helping retailers in offering tailored solutions to consumers. The impact of personalisation is visible in the case of Amazon, whose 35% of purchases come from its recommendation engine.
53% of online shoppers believe that retailers who personalise their shopping experience provide a more valuable service.Tweet this now
Video marketing big business now, but have been prevalent in the mCommerce industry for a long while now. Videos are an effective way for retailers to deliver their marketing message to a wider audience. eCommerce businesses use videos for product details, clients’ services, ads and also customer reviews. Astonishingly 90% of consumers watch videos on their mobile devices which shows that videos can result in a higher overall engagement rate.
In 2018 videos will continue to be one of the preferred ways to attract target their target audience for the mCommerce industry. Brands are expected to include video features in their mobile applications in order to give a closer and more in-depth look at their products and services. Statistics also show that 74% of users who watched an explainer video to learn more about a product or service actually ended up buying it…So what are you waiting for, get filming!
For retailers, this year it’s going to be a big one when it comes to enhancing the experience of their buyers by using various automation tools. These can include tools for email campaigns, loyalty program generators, discount codes, platforms that are able to gather product reviews, cart re-engagement engines and so much more. Automation tools can also certainly help online store owners in enhancing revenues and ensure clients’ satisfaction. Besides that, by using tools for automated tools for serving customers and simplifying the checkout process, you can attract more mobile users.
Buyers tend to expect to receive a prompt answer to any questions or queries while browsing on their smartphones. Chatbots are useful in providing efficient customer services, leading to customer delight. Companies are also using chatbots to offer a personalised experience to consumers and respond to their queries in real time.
With chatbots, buyers don’t have to go through a sites FAQs or have to ring up to talk to customer service representatives. They are also a great option for consumers shopping from their mobile devices. In fact, 48% of consumers would rather prefer to connect with a company through live chat than any other means of contact.
It will also be fairly beneficial for you to install a live chat in your mobile application due to the fact as chatbots will be on trend in 2018. With this feature who can be available to your customers 24/7 through a live chat. You can even engage with your audience in a more natural way, leading to an improvement in your overall sales.
Omni – Channel Presence
56% of retailers indicate their top digital priority is to create a consistent brand experience across channels. Though buyers will prefer shopping from mCommerce applications, it is important for retailers to have an omnichannel presence. Consumers like the wider selections of products online, but will still prefer to get an in-store experience by touching, seeing and trying them out. There are also some people who still prefer to purchase from brick and mortar stores.
Consumers may come across a display ad of a product, go to a physical store to see it, then purchase online, this makes it vital for a retailer to deliver a more seamless shopping experience across various touch points. By blending buying experiences off and online in 2018, you will be able to provide a much better shopping experience for your customers.
With all the latest developments in technology and consumers, an organic shift towards mobile transactions indicates that some major change is waiting to be unravelled in 2018 and beyond.
You can offer a far more memorable shopping experience to consumers through your mobile application. Failing to offer a decent smartphone experience will more than likely turn your customer’s heads towards your competitors, resulting in decreased sales and revenues. It is, therefore, crucial for you to start working towards providing a more mobile-optimized experience to your shoppers that matches their behaviour and buying patterns.
By following the above trends, you should be able to deliver a far more personalised buying experience to consumers and convert more mobile shoppers into customers. If you don’t consider the latest developments in mCommerce, you will no longer be able to fulfil the growing needs and demands of your buyers and could end up losing those all important sales.