With this year well underway now, the time is right to predict the road ahead in eCommerce business trends for 2016. If you’re a seasoned online trader you’ll find some familiar ground here, but it’s nevertheless worth revisiting. If you’re new to selling via Magento eCommerce sites, see this as a handy checklist of the latest trends to help you hit the ground running in the fast-paced world of eCommerce.
First some basics. Customers nowadays are looking for what they’ve always looked for, namely, decent customer service. Get this right and your shoppers will more readily take pricing and many other variables of your eCommerce store in their stride. You know how important it is for clients and visitors to be able to trust sales staff when they come into physical shop premises. Apply that to the overall online experience provided by your Magento business and you’ll see what you need to do. Listen to honest feedback. Welcome customer comments and suggestions. Improve what needs improving and minimise the likelihood of poor reviews.
Optimise your site’s impact with powerful images, and preferably video content. Don’t worry if you’re not strong on creativity. There are numerous tools to enable you to create video marketing quickly and easily, and failing that, outsourcing to a freelance doesn’t need to cost the earth. Get your analytics working for you. Data collection for improved customer experience is what everybody’s doing in 2016. Find out what your target audience is looking for and provide it.
What device are you reading this on? Like you, your online customers aren’t limited to desktop computer screens, and you can’t afford to offer them a responsive service that will cope, even when they use more than one device in the course of a single transaction. Transitions need to be seamless so that your business fits into your customer’s day without the fuss and bother of only being able to view or shop properly on one particular device.
Bear in mind the buying power and influence of younger shoppers in 2016. More than ever, they are guiding trends by sharing their eCommerce experience online with friends and followers. That’s publicity you need to be courting.