Whether you’ve just begun a new business venture in the world of eCommerce or you’re an established online presence looking to move forward and achieve more, every eCommerce company could benefit from more traffic. If your site is properly and efficiently optimised for conversions, you have a higher likelihood of attracting more customers and as a result, more sales.
We’ve put together a list of some of the most useful and proven tactics to drive more users to your website, so you can utilise the channels available to you and transform these techniques into increased revenue.
Social Media Paid Advertisements
Paid for advertising on the social media channels can be an excellent way to drive traffic to your website…that is, of course, assuming that you have and maintain the profiles in the first place! Post regularly across all platforms you use in order to receive the as much organic following as you can. Once you have built up this profile, it’s a good idea to target your audience in terms of the most appropriate for that platform. Below is a brief overview of each platform you may wish to consider utilising in your quest for more traffic:
Facebook is the largest social media platform in the world, boasting over 1.65 billion monthly users, making it the perfect environment to reach potential customers and drive them to your eCommerce website. The system in place allows you to target users according to their location, behaviours, interests and other more specific preconditions, which can be particularly helpful for businesses in niche markets. The platform also allows you to boost posts you wish to be seen by more users, which could further the effectiveness of a campaign or competition. Other boosting includes encouraging an action such as ‘shop now’ or ‘contact us’, depending on your aims and objectives, which would then take the user directly to your website.
This platform is specifically popular amongst millennials, meaning if they make up a large proportion of your target audience, it might be a good way to go. Stairlift companies or false teeth providers may wish to look for alternative methods of promotion. The advertising process works in the same way as Facebook, but many claims the adverts are more ‘camouflaged’ amidst the photo-focused platform, allowing you to reach potential customers without them realising you are advertising to them. Again, this works well amongst younger generations who are, as a rule, opposed to being subjected to advertisements.
The aesthetic focus of Pinterest and the ability to ‘save’ and ‘re-pin’ content means that it plays a key role in the purchasing patterns of its users. The channel is particularly useful for creative areas such as fashion, home décor and travel, making it the perfect tool for those looking to flourish in more artistic markets. The advertising works on a basis of ‘paid for pins’ jumping the queue and appearing first on search results of key terms, regardless of existing popularity. Like Instagram, these adverts blend in with the rest of the content, making it a great way to divert traffic to your website without causing too much offence or annoyance to potential customers.
The main goal of most businesses is to actually have a presence and be seen amongst the extensive range of noise, spam and irrelevant content that is the internet. A big part of this is trying to find your way up the ranking systems of popular search engines. As we at Media Lounge like to ask if you’re not on Google, who’s going to see you? The importance of a presence on search engines cannot be stressed enough, as around 80% of all website visits occur as a result of a search engine inquiry. A standard SEO campaign will include keyword research, optimising content, creating new content, link building and maintaining social media profiles. The results cannot be seen overnight and in order to keep up with competitors, you will need ongoing support from a business or company that really know what they’re doing. If this is something you’d be interested in for your eCommerce site, give us a call! We might just know someone who could help you out…
It may come as no surprise that people like to be in with the chance of winning contests and giveaways online. This can be a sure, quick-fire way to increase page likes and engagement across all social media platforms, with the inevitable result of more traffic to your eCommerce website in the long run. By offering one of your most popular products as the prize you will encourage participation amongst existing followers and request users ‘share’ the competition will increase the reach tenfold and expose the brand to a whole new range of audiences through additional networks. Another great way to increase engagement is through encouraging an action by users. For example, asking followers to take a picture of them using their favourite products with an individually curated hashtag will provide a good amount of user-generated content. This method seems more organic and is more likely to result in increased traffic to your site as a result of the competition.
Identifying and collaborating with influencers in your field can prove to be a fantastic way to get your online store noticed by the desired demographics. There is a wealth of bloggers in the online community that will offer product reviews, sponsored posts and social media exposure in return for free products. According to research, 92% of customers value recommendations from people they trust as opposed to any other form of advertising.
To sum up, more traffic across your social media channels will inevitably lead to more traffic coming through to your eCommerce shop. You can start this journey whenever, regardless of what stage of the business you’re at and the key is to create more opportunities to convert casual browsers into paying customers through an increased presence online.