When you’re selling online, it’s wise to embrace all the help you can get. After all, it’s a busy world out there in the marketplace, and unless you’re one of the major brand names, the chances are you’re going to have to do some real legwork to get your products to the eyes of the customers who are likely to be interested in buying.
We’re always suggesting platforms and software that can help you improve your sales performance, and today we’re looking at what Shopify offers the eCommerce seller this year.
Shopify has always been a strong player for eCommerce, but it’s currently developing by offering you new avenues and shortcuts to connect with potential customers. These are all about ways to encourage new consumers to stumble through the virtual door of your online store.
One way Shopify is currently upping its game, is with an increase in the number of Shopify sales channels. These channels take products currently sold on the Shopify platform, and offers them to a specific demographic of shoppers who, according to their stated preferences and interests, will find them appealing. It may sound complicated, but it’s quite straightforward to engage with. Here’s how it works.
As a Shopify user, you’ll get the chance to add your chosen range of sales channels from a list of recommendations made for you according to the choices of other eCommerce sellers in the same market as your business. That’s a great starting place. From there you can diversify if necessary, and add other channels you think could prove to be a lucrative source of traffic.
Shopify will keep an eye on things, and if any link fails, they will let you know and explain how to solve the problem. Meanwhile, you’ll have access to all those key statistics and intuitive reports that will show you exactly how your business is doing, how the channels are helping, and that will assist you in identifying which channels are giving you the highest number of conversions.
With so many shoppers using mobile devices, and getting wise by searching the market, you’ll do yourself a favour by cashing in on the data use that platforms like Shopify are offering. It’s the only way to do eCommerce in 2017.