Get the most out of your eCommerce website by using specific social media techniques to improve online sales. Using social media platforms is a great way to connect with customers and with the right strategy, you will enhance the user experience which will inevitably generate more sales.
Firstly, it is important to provide sales support with native chat, or conversational eCommerce, by using the messaging tool on each of your social networks. With higher engagement rates than ever before, this has become the go-to choice for customers with queries or questions regarding the purchase and therefore assisting sales. It is vital to highlight the human to human approach here, and therefore avoid any bots that defeat the whole objective of being more personable.
Social media provides a fantastic opportunity to monitor conversations about your business, allowing one of the easiest ways to get feedback as well as derive invaluable insights on trends. This way, you can not only listen to any pain points or unhappy sentiments customers may be having, identify the issue and let them know that you are on the case. You can even track the conversation surrounding competitors in the field and swoop in to take a dissatisfied customer for your own.
Encouraging people to share their customer journey via text, pictures or even video immediately opens you up to a whole new range of possible customers due to the exposure. Nearly 1 in 3 Facebook users have purchased an item after sharing, favouriting or commenting on the product themselves. This is an invaluable form of marketing, as potential buyers will trust those within their social networks far more than the word of a company.
Ease Of Purchase
Be sure that social media users are able to buy via your social channels in a simple, hassle-free way. Whether this is an actual ‘buy’ button or just ample amounts of links that take you straight to the product in question and allowing a straightforward purchasing process.
Where possible curate and feature user-generated content. According to Business Insider, consumers who come across user-generated content are 97% more likely to convert than those who don’t. That remarkable figure speaks for itself and this is also resourceful from a marketing perspective, as spontaneous posts from users are relatively cost-free.
By producing seasonal, topical or event-related content, you immediately create sales, discounts, emails and incentives, as well as providing a vast amount of content for all channels. By being organised and keeping on top of events and topical trends, it is easy to create content that relates to a far wider audience and includes information they are likely to be interested in. Even better if you can relate it back your product, reminding consumers why they may benefit from a purchase.
These tips are sure to maximise your Magento eCommerce website sales, as well as gain you further following and brand awareness on social media. It is vital to consider these methods of interacting with audiences as it creates a more personable producer-consumer relationship.