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How To Use Colour On Your eCommerce Site Effectively

  • Written By Livie
  • Posted September 22, 2016
  • 2 minutes Read Time

It’s amazing how many ways you can communicate strong and clear messages online even aside from text. It’s well known that images are powerful in online selling – a picture paints a thousand words. Another example is page layouts. Clean and clear designs allow for intuitive and clutter-free navigation. The font you choose will make all the difference too. Is it simple and readable, traditional and iconic, or quirky and individualistic?

With all those choices, here’s a really simple one you may have missed. What about the strategic use of colour? Using an accent colour, you could highlight items that are on sale, so that customers will be able to see at a glance what’s currently discounted. Another example of the kind of content display that works well for readers to scan is highlighting reviews and star ratings with a specific colour. The contrast will make them stand out from the rest of your site text, making it simpler to get the gist of a larger quantity of text.

Text in an accent colour could also be used to mark the way the page you’re on has been filtered according to particular customer choices. This works, for example, if your Magento UK site sells holiday destinations. Colour can indicate the choices the customer made to refine their search – location, type of accommodation, and any finer details such as a number of bedrooms. Highlighting these options in a key colour allows the customer to bear the filter in mind as they search. It’s a prompt that other options may be available if the filtering is changed.

When you’re experimenting with colour, remember branding. Don’t just use a new colour that doesn’t make visual sense to your Magento site. The odd touch of just one or two highlight colours will work much better than inconsistent schemes that could look unprofessional, so make the design decision carefully and get help in choosing what works well from someone who knows about web design.

Perhaps the most important lesson is that skilful use of colour allows faster, easier navigation through your eCommerce site. Use it wisely and you’ll encourage your customers in the direction of valuable engagement and those all-important sales.