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Instagram’s New Logo: A Triumph Or Travesty?

  • Written By Grace
  • Posted June 3, 2016
  • 2 minutes Read Time

It’s a controversial moment for Magento store owners in eCommerce who are fans of Instagram, as they get to grips with a brand new logo design. And not just any logo. Logo redesign is always tricky for a company to sell to faithful brand advocates, but perhaps for Instagram, this is an especially big hurdle. That’s because the old design was in something of a league of its own.

The friendly and familiar retro camera icon most people remember was actually a 2010 redesign of their previous logo, a less stylised camera image. The black and cream icon with the central lens and the rainbow flash was classy, and having it sit on your smartphone screen was almost reward enough, whatever its functionality. The old icon connected users with a nostalgic photographic past, and somehow turned the art of taking throwaway digital shots into a more conceptually authentic photography experience.

All well and good back then, when Instagram was just about the photographs. But back, then Instagram wasn’t a community, so much as just a cool way to give your phone snaps the contemporary treatment, before posting on other platforms such as Facebook or Twitter. Nowadays, of course, it’s a different story. Instagram is another useful eCommerce and networking tool. There are now a range of four apps in the Instagram family, and the culture of the company is a visually stimulating social media platform in itself. That’s why the company believe it’s time to identify with an updated logo that will unify the company’s brand going forward. If you haven’t seen it yet, get ready for a rainbow background with a minimalist glyph – a white outline suggesting a camera – just a rounded square enclosing circle, and a dot.

Reportedly, Cole Rise, who designed the previous icon loves the new version, citing the minimalism of the new cut down camera glyph. Other Instagram users are not all so happy, with some posting workarounds to allow the old icon to be used as a shortcut, with the new one hidden away in a folder elsewhere. Hardly a ringing endorsement.

It’s just an icon change, and we’ll probably all get over it soon. But it’s the end of another era…