The original Magento platform was great, but is Magento 2 a step forward? We think so, and we’re going to tell you why.
Built as a fluid and flexible system, Magento had its defining feature. It could handle pretty much anything you could throw at it and that was what made it work so beautifully. Despite this, it was missing some pretty important tools straight out of the box. Also, many complained it was too slow and there was a core issue with speed that couldn’t be resolved.
With the release of the upgraded Magento 2, there were high hopes that all the minor blips of the original platform had been repaired – they have, and more!
Magento 2 now comes with ‘straight-out-the-box’ features that make it a more rounded eCommerce platform, allowing it to retain its place at the top above other competitors like Shopify and Woocommerce.
Key benefits include the improved performance so many craved, with Magento 2 sites running on average 20% faster. We know that SEO performance and user experience value site speed as a big factor in deciding which sites work well and which don’t, so having a fast site will likely encourage more sales and boost rankings.
Another great update is the fact that Magento 2 now offers full-page caching. This means that individual pages run much faster now at 1-2 seconds rather than an uncached 5-10 seconds. A significant upgrade, and one that perfectly suits the demands of an online store with lots of products to load.
The checkout process in Magento 2 is now more efficient and quicker for customers too. You also enjoy a lot more customisation and the ability to edit the number of steps from basket to sale. Magento 2 brings an existing customer feature that allows guests to checkout faster and encourages repeat custom.
The final benefit we’re going to highlight is something that is crucial if you want to remain at the top of Google search results – mobile usability. Having a responsive website that looks great and works well across all devices is key, and Google has openly stated that they are beginning to measure mobile performance before desktop. Magento 2 is smooth and designed with responsiveness at its core, meaning you’re unlikely to be penalised in search results.
In summary, the Magento 2 platform has been designed with better customer experience in mind, encouraging businesses to grow with it and streamlining a number of features to ensure it stays as the eCommerce platform of choice.